Co-Founder

Liora Goren

Mother of 4, lives in Modiin, Israel. Liora is as busy as a bee managing Oy Joy, and if you ask her she never has free time. But whenever her family manages to pull her away, she enjoys family vacations, rollerblading, and skiing.

Co-Founder

Yochi Moran

Mother of 4, lives in Petach Tikva, Israel. When she's not creating content or managing Oy Joy, she's either getting lost in the pages of a good book, hiking, doing crafts, or spending time with her family.

Strategic Partnerships Specialist

Sagit Sade 

A lawyer and mother of two, she lives in Boston with her family. Passionate about building strong partnerships and fostering connections, she is responsible for reaching out to organizations and creating collaborations.

Director of Training

Neta Or

A passionate Israeli artist living in Greece with her family.
She maintains a deep connection to Israel and loves creating colorful art.

She leads creative workshops in her studio and online for kids & families, encouraging them to discover their artistic talents and express themselves through art.

Jewish Education Specialist

Orit Avital

A passionate and creative Jewish educator committed to building strong connections between Israel and Jewish communities worldwide. She designs engaging educational programs for diverse audiences. Orit also trains educators globally and leads interactive Israel tours for groups of all ages. Orit lives in Rehovot, Israel.